Emily Salas
Creative Director

Papa's Pilar


In 2012, CP+B was given a blank piece of paper and asked to create a super-premium rum brand honoring the legacy of Ernest Hemingway. We quickly discovered Hemingway’s appetite for adventure and his lust for life paired all too well with rum’s gutsy roots, allowing us to disrupt current rum culture in a truly meaningful way. I was fortunate enough to be able to hone the voice for the now-heralded rum brand through my work on the website and in print. The full site can be viewed here: http://www.papaspilar.com/