HAPPY HOURGLASS - BLUE MOON
In the summer of 2021, people had been working from home for over a year. Vaccines were rolling out, and Americans were ready to get back to having happy hour in bars instead of in their pajamas. But happy hour had changed. Because during the pandemic, the 9-5 working schedule went out the window. And people got used to having happy hour on their time, which wasn’t always 5 o’clock.
So we created the Happy Hourglass, altering Blue Moon’s signature pint with a real hourglass filled with sand. Customers could request a Happy Hourglass any day, any time, and their happy hour started the second the bartender flips the pint - along with happy hour Blue Moon prices. Because after the last couple years, we can all agree - more hours should be happy.
